Our approach to work utilises research and strategy as the foundation to all design ideas and rationale. We believe that we add the most value when involved on a project from the word go through to launch.

We certainly didn’t invent the term ‘evidential design’ but it captures the fundamentals of how we have always worked. Today, we offer a full research service that allows our clients to gain insight into their customers, their marketplace and the changing world around them.

Every project starts with a research stage whereby the team gets to know a client in every sense. In fact, no one is allowed to put pen to paper to design in this stage of the project.

We don’t have a dedicated research team. “Is that risky?” we get asked. We think so and that’s why we do it. The designers have first hand experience and empathy for the challenge in hand. Knowledge is power, right? So we empower our designers to become problem solvers with knowledge and understanding.

By using ethnographic studies and observing customers in their natural environment we can build a picture of their lifestyle, interests, habits and behaviors. In some instances we have even put on uniforms and operated on the shop floor in order to gain first hand experience of customers from a staff perspective.

We can also use our digital platform to curate any type of questionnaire to canvas customer opinion. We analyse the results and provide an easily digestible report of key learnings.

Face to face research sessions (whether on the street, in our studio or on location) allow us to ask open questions to really get under the skin and dig that little bit deeper.